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LJ Hooker has invested in a national television campaign to generate leads over the Christmas holiday period.
Starting today, Nine Network will run LJ Hooker television ads across a range of time slots. The campaign will also be rolled out again in early 2016.
Chief executive Grant Harrod said the television exposure would support agents during the festive season.
“Many business sectors tend to slow down during the Christmas and New Year period, and the real estate industry can be guilty of that as well. But consumers take advantage of their time off to start to formulate their real estate plans for the coming year,” he said.
“Embarking on a major marketing initiative, along with our other activities at this time of year, places LJ Hooker’s agents front and centre in the minds of customers considering their next property move.”
Heather Hilton, LJ Hooker’s head of marketing, said the ad has been tested on a focus group to ensure it resonated in the same emotional way that property often does with buyers and sellers.
“Television continues to be the platform that penetrates the largest and widest market demographic, and our network of 550 Australian offices are excited by its launch,” she added.
LJ Hooker said its television commercials in the 1980s, which featured the famous taglines ‘Thank you, Mr Hooker’ and ‘Nobody does it better’, helped the group expand nationally and internationally.
[Related: LJ Hooker agent entices buyers with $10k reserve]
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