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When we think about real estate networks, we tend to envisage a permanent fixture with a street front office with big signage, but you can be part of a network without all the bells and whistles.
CEO of Freedom Property Randall Curry says the traditional real estate network is evolving and there are options beyond a traditional office.
According to Mr Curry, many agents find themselves in a stalemate at some point in their career. After a few years, they are established and turning over reasonable numbers, and they may want to open their own office but they might not be 100 per cent ready.
“So in a traditional system, you’ve got to go out and hire a big premise and set up windows and make sure you’ve got plenty of staff and have someone sitting on the front counter – all the things that you do in a typical office. It’s quite a big move for someone to go from being a salesperson into being an office owner,” he told Real Estate Business for Network Week.
These agents can turn to the Freedom Property network which will allow them to transition more seamlessly.
“We empower the individual agent to start their own business. They can have an office eventually, but if they want to, they can also start totally mobile. We support agents as an [office-based franchise] would on a totally mobile basis, so they don’t have to have [an office] if they don’t want to.”
Agents who do choose to have an office will find greater efficiencies and flexibility with the Freedom model, Mr Randall said.
“We manage all of the traditional office-based tasks from the corporate level. So we manage all of their marketing [and] they can order every product in Australia through our CRM… We also manage all of the sales processing, listing processing, training and inspiration events. Everything an office would normally run for them, we manage from a corporate level,” he said.
Mr Randall said the model would appeal to independent agents who are struggling with current market conditions.
“I think the challenge for independent agents these days is there are so many new tools and systems that are always becoming available,” he said.
“We look after all the back end systems and stress, and basically they get to be able to just get down and do business, which is listing and selling real estate.”
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