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Whether you work for a franchise or independent agency, you should know what sets 'your brand' apart from the rest.
I observe property managers and business development managers handling listing presentations who grasp nothing about their brand, apart from the branding templated kit and folder they are provided with.
Being involved in the Belle Property network, I have been incredibly fortunate. I was taught prior to my first day about the features, benefits and core beliefs of our network. Peter Hanscomb is definitely leading the way when it comes to allowing our team to understand and appreciate his vision and love for our brand – which in turn we now share.
This should be your foundation: you must share the beliefs and the core values of your network to truly grasp how 'your brand' sets you apart. Share in the enthusiasm, and passion for the brand. Love who you work for!
Know its strengths.
Are you fortunate to be provided with a mentor and trainer?
In our brand, we are truly blessed to have the guidance of a supportive and exceptionally talented Cathie Crampton.
Does every brand have this?
No – Then, it sets you apart.
Does your brand offer extra incentives to its clients that others don’t?
Yes – Then, it sets you apart.
When are we going to learn that prospective clients don’t want to hear the same thing from every property manager or business development manager that walks through their door? Use your brand as your base!
Make sure you:
- Research your brand.
- Know what sets you and your brand apart.
- If you have a mentor in your group – USE THEM (Just quietly – they are AMAZING!).
- Carry your love, values and enthusiasm of your brand through the doors of every appraisal you attend.
- Do yourself a favour and start utilising it all!
ABOUT THE AUTHOR
Cristel Stenhouse
Throughout her 13 years in real estate, Cristel has demonstrated sheer drive and determination to get the best results.
As a fully licensed estate agent, Cristel has proven herself to be an expert across all facets of property management, working as a property manager, department manager as well as vast experience in trust accounting and leasing.
As business development manager within her property management team, Cristel displays leadership, commitment and a strong work ethic every day which assists her in helping owners meet their expectations.
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