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There are several moving parts to the pressures agents are up against, but Starr Partners’ CEO says it is “the smallest things that make the biggest difference”.
“As we enter a transitional market, it is likely that stock will remain scarce and properties will become more difficult to sell,” Douglas Driscoll said.
Under these circumstances, agents would do well to become more proactive and customer-centric.
“My advice is to ensure that you manage clients’ expectations in line with market conditions and get back to basics,” Mr Driscoll said.
“Agents have become far too reliant on portals, and need to become more self-sufficient by spending more time growing and nurturing their database.
“Ours is a numbers game, so the more people you speak to, the more successful you are likely to become.”
Mr Driscoll said the competition in the industry means agents need to have a clear point of difference.
“When you dissect our industry, there is very little that separates us from our competitors,” he observed.
“We all boast about how wonderful our marketing or training is or how we offer cutting-edge technology or innovation, but it is often the smallest of things that make the biggest of differences.”
Mr Driscoll said Starr Partners takes a unique approach to the market.
“Above all else, the one thing that I think makes us stand out is our culture. Our culture is one of inquisitive observation, deliberate action and constant review.
“Our core values are the foundation stone of our incredible organisational culture. It is the blood that courses through our company veins, the DNA that binds us. Without it, we are just another real estate group.”
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