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Rex has unveiled a fresh look of its core brand elements, as the group looks to continue to provide workplace and marketing solutions for real estate agencies.
The changes at Rex have seen it roll out a new logo, positioning and future vision as the company looks to elevate its focus on its strength, stability and transformation. The rebrand coincides with Rex’s 10th birthday, having spent the years experiencing how the property sales market is transforming both in Australia and on a global level.
The rebrand comes as part of a major milestone for the company “as the real estate market adapts and a unique opportunity for the Rex brand to become synonymous with technology empowering agents to create and nurture better, long-lasting relationships”, according to Anton Babkov, CEO and co-founder.
“The demands of the industry have changed,” Mr Babkov said.
“The experience our customers’ clients expect has changed. A home is a deeply personal place, and every journey from home to home will come with its own unique challenges, motivations, frustrations and emotions. We believe technology needs to enable authentic conversations — not replace them.”
Commenting further on the move, Rex product manager Tom McCarthy said at the centre of the rebrand is Rex’s goal “to elevate the people who make the whole process possible”.
“Our customers are the glue that helps everyone navigate the sales process,” Mr McCarthy said.
“From admin staff trying to juggle hundreds of tasks at once to busy agents looking to deliver great customer experiences in a highly competitive marketplace to business owners looking for comfort that their agency is running smoothly and efficiently, and their team is happy and productive, we understand their frustrations and build functionality to help alleviate them.”
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