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Property giant realestate.com.au has launched its spring campaign with sellers front of mind.
The group’s new campaign extends upon REA’s “Millions More Buyers” message and comes after realestate.com.au experienced an all-time audience high, reaching 12 million Australians in July.
According to a statement from the group, the campaign will take a multi-channel approach and will include digital, out of home, radio and TV campaigns, “which all aim to drive listing activity in the market as the spring selling season begins”.
“With movement across the country restricted, local precincts are more relevant than ever and the outdoor creative focuses on localised messages targeted across transit and street furniture in key suburbs across Sydney, Melbourne and Brisbane,” REA’s statement said.
REA Group executive manager, consumer marketing, Sarah Myers said sellers remain at the heart of the spring campaign.
“We continue to see strong demand across all realestate.com.au platforms, with a noticeable increase in buyer activity compared to this time last year. Views of properties for sale on our site are up more than 35 per cent,” Ms Myers said.
“With buyer demand so strong, sellers may be tempted to sell ‘off market’. We want sellers to understand there are risks in not advertising your biggest asset in the one place buyers will definitely look. With millions more buyers than anywhere else, our spring message to sellers is their property will be invisible if they aren’t advertising on the #1 platform — realestate.com.au.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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