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Brand awareness has become even more critical during the pandemic, with real estate agencies forced to up the ante on marketing efforts in order to secure listings.
In this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by Torsten Kasper, the managing director of Chisholm & Gamon, to unpack how his Victoria-based team has navigated the challenges brought on by the COVID-19 pandemic.
Tune in to find out:
- Why his focus on marketing has changed from the beginning of lockdown to now
- His strategy for ensuring his sales and property management teams are adequately prepared
- How using a deferred vendor payment solution, ListReady, has enabled his team to win more listings and maximise marketing budgets
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ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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