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LJ Hooker’s new spring campaign has taken a fully digital approach, complementing the group’s “always on” focus.
LJ Hooker’s three-month campaign, “Spruce up for spring”, kicked off on 1 September, aiming to drive customer engagement and brand awareness during the competitive spring selling season.
The campaign has been well received so far, offering home owners the chance to win a share of $17,500 in home renovation vouchers by receiving a property appraisal from their local LJ Hooker agent.
Ruth Trewhella, LJ Hooker chief operating officer, said within the first week alone, sales leads generated by LJ Hooker for its national network of offices increased by 117 per cent, with approximately 28 per cent of those leads opting for virtual appraisals.
“Preliminary data shows our spring campaign is incentivising prospects to move from considering selling to taking that first step in their journey — getting their home appraised,” she said.
“We also know from previous campaigns that giveaways can successfully generate more appraisal requests. Once our agents are in the living room, they can then focus on doing what they do best: building the relationship, listing and selling the home.”
Ms Trewhella said by utilising digital capabilities, LJ Hooker has been able to embark on a lead generation strategy that is “highly sophisticated” and “always targeted”.
“In the last four months alone, the LJ Hooker brand has connected with over 7 million Australians where they are most: online and on their social channels,” she said.
“Our spring campaign will see us continuing to connect with them so we stay top of mind when they need to make a real estate decision.
“The new suite of digital and print marketing assets we have created for the campaign can be tailored by our offices and agents to ensure they are connecting with consumers in their local market.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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