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Harcourts and ActivePipe have partnered up to launch one of the largest lead-nurturing partnerships in Australian residential real estate, helping up to 1,500 sales consultants improve customer engagement and uncover more leads.
Through the partnership, both companies aim to make state-of-the-art email marketing and lead nurturing available to every sales consultant in the Harcourts Group in Australia on the HarcourtsOne platform as part of a co-funded trial.
ActivePipe said it will execute tens of thousands of highly targeted emails to the contacts within HarcourtsOne on behalf of Harcourts sales consultants, identify existing contacts who are ready to act and simultaneously clean up the data and recognise contact intention.
According to Harcourts Group Australia’s CEO, Marcus Williams, the program will ultimately empower Harcourts sales consultants to embrace digital marketing and lead nurturing and enhance connections with sellers, buyers and investors.
“ActivePipe uses clever automation and AI to identify the intentions of contacts and classify them so they receive information relevant to their property journey,” Mr Williams said.
“It then starts to nurture those contacts through valuable emails that feel very personal and are specific to the needs of the person receiving the email. This kind of technology supports agents to deliver a better and more connected human service to more of their clients, which is the future of real estate.”
The ActivePipe platform uses predictive data technology to identify high-value contacts in a real estate agent’s database. It analyses their behaviour and interprets their needs to personalise communication and automatically nurture contacts.
ActivePipe’s CEO and founder, Ashley Farrugia, said that he is proud of the partnership as it will assist the major stakeholders in the property market.
“The integration between HarcourtsOne and ActivePipe has been well thought out and will deliver Harcourts sales consultants a great experience with our product and reduce the number of leads leaking from their system and create a new process for nurturing relationships with clients,” Mr Farrugia said.
The Harcourts trial of ActivePipe is currently being staggered across states and will last for three months.
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