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New technology is set to boost the longstanding brand’s capacity to share exclusive social content with its almost 400-strong network nationwide.
LJ Hooker Group has unveiled a new system that will reportedly allow offices and agents to be able to access and utilise a full suite of digital content from the brand’s national social channels.
Graphics, animation, blogs and videos will be a part of the platform, which features the likes of LJ Hooker brand ambassadors Geneva Vanderzeil and Shannon Vos.
The network hopes the ability to share exclusive social content will help its offices and agents alike produce content that resonates with their local communities — assisting them in expanding their local communities.
Ruth Trewhella, chief operating officer for the LJ Hooker Group, has acknowledged “how integrated our offices are in their local communities, and their teams are local area experts and, as such, also brand ambassadors”.
“So, it was important that we found a way to support them in accessing and maximising national content, locally,” she said.
Ms Trewhalla shared that the group is “always thinking of new ways to drive more traffic and engagement through our social platforms, such as our industry-first influencer partnerships, which have resonated strongly with our audiences”.
She explained: “The new system will push content quickly to offices and into the palms of our agents, who can choose what is relevant to them and then amplify it locally when the timing is right.
“Instead of a content piece just being used on our national social channels and reaching that audience, it’ll now be used across almost 400 offices and their audiences, amplifying the brand exponentially.”
She also highlighted that the advent of the new technology for their offices “is all about giving them the latest tools to be able to build a community, which is at the core of real estate”.
The company has also revealed they had to wait for the right technology to be developed, which would “keep up” with their digital content and allow it to be distributed both efficiently and effectively — and with regularity.
From the COO's perspective, the new technology piece is a “value-add” for offices across the country, who will also be equipped with information on how to customise or frame posts to best be tailored to their marketplaces.
“It enables us to put the content that we know is working into the hands of business owners and their teams, which they can use to drive more distribution and engagement with our brand,” she said.
“The beauty of the system is that it works in a way that it won’t affect the performance of LJ Hooker corporate content or individual offices content, which we also know is very important in an always changing digital landscape.”
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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