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Kay & Burton has unveiled branding focused on respecting its past and recognising the future.
The Melbourne and Mornington Peninsula-based network has revealed its branding brief, and creative agency 3 Deep wanted a new look to “pay homage to the brand’s heritage while recognising a huge generational shift in wealth.”
Kay & Burton managing director, Ross Savas, said the network is “proud” to introduce its new-look brand, stating that it “reflects the best of Kay & Burton while capturing where we are going and what we collectively aspire to be.”
He noted that the shift “is more than just a new wordmark,” outlining that it represents “hundreds of touchpoints in which people can interact with our brand.”
Mr Savas hopes the updated look allows the 85-year-old agency to embrace existing clients, connect with the next generation, and reshape the outfit’s overall culture.
Network head of luxury strategy, Nick Kenyon, who spearheaded the project, believes it’s a “critical juncture in the evolution of our business,” adding that “the work we have done today sets us up for a very exciting future.”
The 3 Deep founder and chief executive officer expressed his firm’s pride in having played a part in Kay & Burton’s transformation, which he describes as “establish[ing] a clear and distinguishable voice in the market.”
Prior to the announcement of its updated branding, Kay & Burton appointed a former Buxton man as its new chief executive officer.
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