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A new deal has been struck between realestate.com.au and the Sydney Swans, cementing their partnership for a further two years.
While some form of deal between both red and white operators has been in place since 2016, the synergy was amped up in 2020, when realestate.com.au first found its “home” on the back of the Sydney Swans guernsey when it became a major partner.
With the guernsey branding set to continue under the new deal, REA Group CEO Owen Wilson acknowledged the partnership “has been a valuable marketing asset, driving engagement with both consumers and customers”.
He stated that “realestate.com.au is the clear leader in the Sydney market, and engagement with property seeking Sydneysiders has continued to strengthen throughout the duration of our Swans partnership”.
From his perspective, the property platform’s audience “delivers significant value to Australia’s real estate agents”.
“As the largest property market in the country, engagement in Sydney, and broader NSW, is incredibly important to our business,” he continued.
“We’re very pleased to have the opportunity to continue our major partnership as we drive deeper connections with our consumers and customers.”
Weighing in on the continuing commitment of the proptech to the Australian Rules Football Club, Sydney Swans CEO Tom Harley said the club is “thrilled” to be continuing the partnership.
“We’re incredibly grateful for the support we receive from realestate.com.au and our team is proud to have their name on the back of our iconic red-and-white guernsey,” Mr Harley stated.
“Just as realestate.com.au helps Australians find their new homes, they have supported us through our journey into our new home this year.”
He continued: “On behalf of everyone at the club, I would like to thank Owen and his team for everything they do to bring our partnership to life.
“We’re looking forward to continuing to work together in the years ahead.”
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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