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Over 80% of new offices joining this Australasian network in 2023 were from rival groups. The common factor? A need for clear strategy, up-to-date technology and a supportive ecosystem.
Despite a challenging property market and a raft of industry-disrupting changes, Raine & Horne has successfully adapted and grown its network, expanding its presence across Australasia with an astounding 96 new offices joining its network in 2023
Interestingly, over 80% of these new offices joined Raine & Horne from rival networks. The decision to switch was driven by dissatisfaction with their previous networks' lack of clarity on strategies, outdated technology, and insufficient support for their businesses.
Angus Raine, Executive Chairman of Raine & Horne, expressed his pride in the company's ability to provide unparalleled support to its offices. "As leaders in real estate franchising, we take pride in offering unparalleled support to our offices. Our unique value proposition, a trusted brand with a growing Australasian presence and a cutting-edge technology ecosystem, positions us favorably," said Mr Raine.
Advancing with technology
Raine & Horne's commitment to staying ahead of the curve with the latest technologies and providing comprehensive support to its offices has been a key factor in attracting new members to its network.
In 2017, Raine & Horne became the first real estate company in Australia to harness the power of Artificial Intelligence (AI) in advertising properties through the pioneering and industry-first digital marketing platform - Amplify.
The cutting-edge technology ecosystem Raine & Horne offers enables its offices to not only take advantage of the latest technological advancements, but also streamline their operations and improve customer experiences - all the while staying ahead of their competitors.
Extensive support that streamlines operational success
The success of Raine & Horne's franchise model lies in its ability to provide a strong support system that empowers its offices to thrive. By offering clear strategies, up-to-date technologies, and comprehensive support, Raine & Horne ensures that its network members have the resources they need to achieve their business goals.
The addition of these 96 new offices is a testament to Raine & Horne's dedication to fostering a collaborative and supportive environment for its network members. By joining Raine & Horne, these offices gain access to a wide range of resources, including advanced technology tools, marketing support, and industry-leading training programs.
An attractive brand with rich heritage
As the real estate franchising market becomes increasingly competitive, Raine & Horne remains at the forefront, attracting top talent and expanding its network. Additionally, the highly-anticipated brand refresh launching later this year aims to position Raine & Horne for even greater exponential growth and success.
This strategic brand update transcends mere aesthetics. According to Head of Network, Mrs Mindy Powell-Hodges, it signifies a purposeful step to rejuvenate the company's rich heritage, ensuring its relevance and competitiveness in an ever-changing industry landscape.
“The refreshed brand is anticipated to attract and retain top-tier talent, and unequivocally underscores Raine & Horne's commitment to continual evolution and progress,” Mrs Powell-Hodges said.
For more information about Raine & Horne and its franchise opportunities, please visit https://www.raineandhorne.com.au/join-us/franchise-opportunities
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