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If you could devise the agency of your dreams, what would it look like? What ethos would it convey, what vibe would it have, what would it bring to your community?
Would it be sleek and modern, traditional and trusted, or perhaps a little cheeky and fun? And what parts of your personality would it reflect?
Chances are at some point you’ve pondered how your own brand might look and feel, and how it would differ to the competition.
There’s power in that. There’s immense opportunity in devising a brand that reflects you and resonates with your community. Here’s why…
Your ethos
With your own brand, you have the chance to showcase your ethos. It’s the opportunity to highlight exactly what you do, for whom you do it and how you deliver on that promise.
From the style of your logo to the wording on your website, it’s a subtle way of conveying exactly who you are and how your agency is different amongst a sea of real estate businesses that can sometimes feel ‘same-same’ to people seeking to sell their greatest financial asset or have it managed.
Your vibe
Every agent spends the first part of their career building a personal presence in their marketplace.
Chances are you’ve dedicated a great deal of time, money, and energy to ensuring your marketplace knows who you are and why you’re an expert at what you do.
Your own brand builds on this presence further. It allows you to take control of the ‘vibe’ you want to convey and truly capitalise on your established presence.
Your community
As much as your agency is about your ethos and vibe, it’s also about your community. It’s the chance to immerse yourself in that community, represent it and embrace it with a business offering that’s tailored to their needs.
As an agent, you know this community better than most. You’ve been behind the doors and into the homes of its residents.
With your own brand, you can reflect and support that community as you see fit.
Your energy
The thing about operating under your own brand, with your own look, feel and ethos, is that it comes with a whole different level of energy.
At the Agents’Agency, we’ve seen this time and time again.
We’ve witnessed the passion and satisfaction the experience of creating a business and brand elicits. There’s a sense of investment, buy-in and fulfilment that comes from building something you’ve envisaged, which truly represents who you are and what you want to be.
Your way
Is it a boutique agency you’re hoping to build or a big brand with multiple offices? Will sales be your speciality? Will property management be your lynchpin? Will it be both?
What type of culture will that business have? What sort of leader might you be?
Whatever you envisage, your own brand is the opportunity to call the shots in your own business. You get to deliver the level of service you desire, build your own team, and be your own boss.
It’s exciting, it’s empowering and it’s yours if you want it, but you don’t have to do it all on your own…
For yourself, not by yourself
Yes, many agents dream of building their own brand, but you don’t have to do it alone.
As Australia’s largest multi-brand real estate network, we’ve helped hundreds of agents start their own brands, become their own bosses, and build on their own presence in their community.
They do so with our complete support, including marketing guidance, branding assistance, website creation, and a raft of ongoing back of house business support, such as trust accounting, administration, mentoring, training and so much more.
When you’re with us, you’re in business for yourself, but never by yourself. Your vision becomes our vision, your dream becomes our mission, and your success is our success.
We’re right by your side every step of the way helping you bring your agency and your brand to life.
ABOUT THE AUTHOR
Manos Findikakis is the CEO of Agents’Agency, Australia’s first multi-brand real estate network.
For all enquiries and more information on how the Agents’Agency can help you take your career to the next level, please visit https://www.agentsagency.com.au/ or email
