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At this point, Tamara Lee knows the details of this charming Queensland character cottage inside and out.
Lee, an agent with Harcourts Solutions, first sold the property in 2010, when she was first starting out in real estate. With the zeal of a new-starter, she believes she won the listing the first time out of sheer determination.
“Due to my energy and spamming her letterbox, [the seller] said it was hard not to consider me!” Lee recalled.
A downsizer looking to remain in the Red Hill community, the next owner of the property moved from one street over. Several years later, when it came time for him to sell, he went with Lee again.
Slightly refining the strategy that helped her win the listing the first time, Lee believes she was trusted with the property for the second go-round due to her letterbox drops as well as her regular check-ins.
The property was then sold to a couple who loved the home. However, after welcoming twins and then their third child in the space of a few years, the house started to feel too small for the family.
Once again, tried and true strategies combined with a tailored approach sent the vendors back to Lee.
“They chose me because I stayed in touch, never forgot an anniversary call and gift and, yes, spammed their letterbox,” she said.
The next round of owners held it for longer than the previous residents. A trio of investors, they were able to double their money over the roughly eight years that they retained the property in their portfolio.
For this cohort, Lee felt that her regular market updates were the most appreciated and what led to the group using her for the 2023 campaign.
One of the sellers also told Lee that it was her knowledge, coupled with the fact that Lee seemed like someone who would follow through on her word, that caused them to contract the agent to sell the home, this time to another couple.
Here, Lee met with a common scenario in the next group of buyers, who planned to keep the property long term but ended up selling due to a breakdown in the relationship.
Reportedly, using Lee to help them deal with the asset was one easy decision during a challenging situation.
“They chose me together to sell their property even though they had to do this through the courts. It was such a compliment: they could not agree on anything at that time, but they could agree on me,” Lee said.
Now, it sits in the hands of a solicitor who Lee feels sure is well-suited to the home. And if there’s one thing this recent buyer can count on, it’s that she’ll be hearing from the local agent.
It’s perhaps this property more than any other that has impressed on Lee how the classic agent strategies do work to turn buyers into clients, though over the years the agent has also learnt to attribute some of her success to her unique skill set.
“I do sincerely care about and have a passion for achieving the best outcome possible, price, terms, or what is important to them,” she said.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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