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The newest marketing campaign from Barry Plant features family members of the network’s staff to highlight the “trust and safety” the brand aims to provide.
Following the recent recognition of its extensive brand refresh, Barry Plant has unveiled a new marketing campaign aimed at reflecting the “personal touch” its agents bring to meeting clients’ needs.
Centering the campaign around the theme “Your Home is in Safe Hands”, Barry Plant’s marketing team sought to add an “authentic touch” by including their own family members alongside professional models in the brand’s latest marketing materials.
Barry Plant’s marketing project manager, Kashka Hardy, said that the campaign carries “deep personal significance for the entire marketing team”, and shared that his own kids were among those featured in the brand’s latest photoshoot.
“My kids are the stars of the show! Unfortunately, the fame has gone to their heads and they’re absolute divas around the house now,” joked Hardy.
Speaking on the choice to include his children in the campaign, Hardy emphasised that his confidence in their involvement was reflective of the “trust and safety” the brand aims to provide to clients who entrust Barry Plant with selling their home.
“Before allowing an agent to handle something as significant as selling your home, you need to trust them and feel secure in your decision. Similarly, when featuring your own children and loved ones in such a public campaign, you need to trust that the brand they represent is trustworthy,” Hardy said.
The group’s brand manager, Mathew Fox, noted that his sister and two children participated in the photoshoot, and emphasised that featuring staff’s family members in the campaign shows Barry Plant has “skin in the game”.
“Our agents treat every home they handle with the same care as they would their own, and we wanted that personal touch to shine through in the marketing campaign,” Fox said.
Barry Plant CEO, Lisa Pennell, shared that the theme of the new campaign “immediately resonated with our director group” when first presented, and reflects the group’s ongoing commitment to delivering ethical and customer-centric service to its clients.
To infuse the campaign with a “personal touch”, Pennell said the team looked “close to home when selecting models for the campaign”, and jokingly added that “it certainly helped that everyone has such photogenic family members”.
“Everything we do is in service of our customers, and we want them to know we treat their homes with the same care and dedication as we would our own,” the CEO said.
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