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A recent partnership between View Media Group (VMG) and Place Estate Agents to promote listings has seen a 27 per cent increase in open for inspection attendance.
The findings follow an analysis of over 200 property marketing campaigns, where campaigns promoted through VMG’s view.resi saw a 27 per cent increase in open for inspection attendees versus traditional listing strategies.
The platform combines an improved presence on view.com.au, data and AI solutions, including a virtual concierge from Propic, as well as off-portal performance product Acquire .
Trent Casson, managing director, residential, of VMG, explained that the findings from Place have shown that the improved marketing campaign has led to an increase in the number of inspections.
“We knew collectively our view.resi solutions were driving results for our partners, but this comprehensive analysis allowed us to capture further insights through the full transparency provided by Place,” he said.
“By analysing each campaign and open for inspection attendees, we were able to accurately highlight the positive effect our solutions had on listing campaigns.
“The results showcase how our solutions are able to drive more attendance by reaching an incremental audience beyond portal listings,” he continued.
“The winning combination of both on-portal and off-portal marketing strategies work together to expand the total potential buyer pool.
“We focus on online behaviour not just portal searches, and our approach attracts new buyers to open for inspections, rather than retargeting those who’ve already seen the property on a portal.”
It has helped their ability to deliver for vendors, Sarah Hackett, managing director of Place Estate Agents, explained.
“Since partnering with view.resi, we have seen an uplift in key campaign metrics. Our agents have reaped the benefits of the additional reach to attract more attendees at their open for inspections to drive competition and deliver for their vendors,” Hackett outlined.
“Our performance product Place Pulse Digital delivered through Acquire also drives any leads back to our website, which allows us to capture first-party data for future targeting capabilities.”
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