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A finance brokerage is of the belief that sharing commission with real estate agents can speed up transactions and make for a more seamless client experience.
Mark Stevenson, the managing director of Bell Partners Finance, said such a partnership can give agents the opportunity to be remunerated for helping buyers – even if they don’t end up purchasing a property listed by the agent.
Not only does he see shared commissions as being able to boost revenue streams, he has also said by teaming up with brokers, agents are better able to assist clients with greater access to lenders and loan options – and potentially even enable buyers to secure better terms.
In turn, it means agents are empowered to develop “a larger pool of qualified potential buyers and faster sales”.
“This can speed up transactions and make the overall experience more seamless for clients, and help agents get the sale sooner,” Stevenson said.
That’s the thinking behind a new partner program that’s been developed by Bell Partners Finance, which aims to “simplify the home buying process for property professionals”.
According to the managing director, it connects an agent’s buyers with suitable lenders, and guides them through the mortgage application and approval process.
For agents that do choose to work with Bell Partners Finance, Stevenson said they would be “entitled to join us in our successes”.
Stevenson believes such collaborations “can lead to a mutually beneficial relationship” – through expansion of an individual’s professional network, and the opening of the door “to new business opportunities and referrals”.
Not only that, he said “real estate agents can provide buyers with a more comprehensive and supportive home buying experience”.
“This can lead to higher levels of buyers’ satisfaction and increased likelihood of referrals and repeat business from them.”
Just last week, a fellow brokerage warned that many first home buyers are missing out on getting on the property ladder due to a lack awareness around the government assistance that is available to them.
Resolve Finance’s managing director Don Crellin said many borrowers were likely delaying making a purchase – with less than 40 per cent of first-time buyers intending to make use of government schemes.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
