Login
iscover
Antony Catalano offers a new future for real estate agents. Introducing view.resi: Your one-stop shop for vendor acquisition
Before the advent of digital technology, agents held all the power, controlling information about potential buyers and open for inspection attendees. This dynamic has changed rapidly over the last twenty years due to the digital transformation and slow adoption of evolving operational models by the industry.
View Media Group Executive Chairman, Antony Catalano said at this year’s Leader’s conference. The real estate industry operates within the largest asset class in the world, yet little has changed in its operational methods.”
“Business leaders often measure success by Gross Commission Income (GCI), the size of the rent roll, or the number of franchises. While these are important metrics, the industry captures only 5% ($15 billion) of the annual $300 billion transactional value.”
Buyer enquiries now go through digital portals, traditional databases have diminished, and suppliers sometimes possess better information than the agencies themselves. This shift has eroded the traditional power held by agents.
“All real estate agencies in Australia, collectively worth approximately $15 billion, are valued at 1 times their revenue.”
He notes that in contrast, major Australian property portals operate in a market with just over $1 billion in potential advertising revenue but have a combined market capitalisation of $27 billion. Remarkably, it would be cheaper to buy every real estate agency in the country than to purchase the leading property portal, highlighting a significant disparity.
Additional challenges include extended property holding periods, with the average time between transactions in Sydney now exceeding 15 years.
According to Catalano this has resulted in reduced on market listings—from 384,000 in 2013 to approximately 190,000 in 2024—and corresponding declining agent commissions. While property prices have soared, it's uncertain whether they will continue to rise enough to offset increasing operating expenses.
These realisations sparked the creation of View Media Group (VMG), aiming to address the challenges faced by the industry.
VMG’s consumer real estate portal, View.com.au continues to challenge the status quo and after listening to the industry and our agent partners, we’re excited to announce the next iteration of VMG - view.resi, our residential solution powering agencies to revolutionise the way agents find their next vendors.
View.resi is a comprehensive, flexible and cost effective agent solution, delivering a multi-channel approach leveraging sophisticated performance marketing principles to find buyers wherever they are.
Built upon the foundation of a deep understanding of the agent's needs, the solution leverages a powerful suite of products designed to streamline vendor acquisition and digital marketing:
- Acquire: Break free from portal dependence. Acquire is a white labelled performance marketing tool that helps you find qualified buyers off-portal, fostering stronger client relationships and data ownership, putting the power back in your hands.
- Propic: Artificial intelligence is here to help. Propic utilises AI-powered lead augmentation to qualify leads efficiently, saving you valuable time and resources.
- View.com.au: Tap into active property buyers. View.com.au boasts a 24/7 marketplace with over 1 million potential buyers visiting the site each month*
By seamlessly integrating these tools, view.resi empowers agents to not only secure buyer leads for current listings but also cultivate a pipeline for future sales. Imagine leveraging data from successful campaigns to target the right vendors for upcoming properties, view.resi makes this a reality.
view.resi represents a shift in the proptech landscape. This comprehensive solution empowers agents with the tools and data they need to thrive in today's competitive market. With view.resi, you can find your next listing with ease, dedicate more time to nurturing client relationships, and ultimately achieve long-term success.
Catalano acknowledges, “Change can be difficult but if you don't adapt you'll be left behind. If you accept the challenge, your industry could reap once unimaginable rewards and return the balance of power back into your hands.”
Enquire today to discover how you can revolutionise your vendor acquisition strategy with view.resi.
*Google Analytics (GA4) user data based on a period from 01/07/2024 - 31/07/2024. Total users refers to the total number of unique users who logged an event on view.com.au during the period.
You are not authorised to post comments.
Comments will undergo moderation before they get published.