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Real estate agencies in Australia and New Zealand have the power to significantly increase their commissions - if they implement this measure.
Real estate agencies in Australia and New Zealand have a significant opportunity to boost their earnings by connecting data from their sales and property management teams.
Industry estimates suggest there are currently annual commissions of $1 billion available across the region.
The staggering amount in potential inter-office referral revenue was uncovered during a recent integration by Reapit, the proptech company that sits behind popular sales CRM Agentbox and property management software Console Cloud.
Reapit Chief Product Officer Matt McGown said the climbing figure underscored the real risk of agencies missing out on substantial revenue if they continued to operate with clunky systems.
“The reality is that agencies using disconnected systems that don’t speak to one another are missing sales from their rent roll and losing managements from their sales team,” Mr McGown said.
“Your sales team might not know that one of your renters is looking to buy, or your property managers might miss that a landlord client is thinking of selling. Missed connections mean missed deals – and opportunities slip through cracks because the data wasn’t centralised and readily available.”
How agencies can go from disconnected to dynamic
The cost of having disconnected systems was laid bare to real estate agencies at Reapit’s recent Fusion ’25 event.
The online product release showed successful agencies are leveraging integrated workflows, ensuring every opportunity is captured and keeping clients engaged across their entire property journey from property renter, to homeowner, to investor, to vendor.
Reapit – which is moving towards a truly unified real estate platform – unveiled a host of innovations in real estate technology designed to redefine agencies’ potential.
Here are the top four features from the product release event, as voted by the 1000-plus Australian and New Zealand agents and property managers in attendance:
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The Golden Profile: The Golden Profile is now in beta, and it’s transforming how agencies access and use their data. For the first time, agencies can see a single contact card that shows every touchpoint a client has had with them – properties bought, sold, listed, rented, or let. And there’s also financial impact data including total paid rent, commission earned, and average sale price. Critically, the Segmentation Report helps agencies understand their reach across both sales and property management by identifying key groups – like landlords who are also prospects, or vendors who are also tenants – using data from both Agentbox and Console Cloud.
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Console Conversations: Conversations brings all email communication into Console Cloud – automatically linked to the right contacts, property, or agreement. It keeps the user’s existing email address, tracks threads, and gives property manager’s the ability to add internal notes for full transparency. Plus, it allows attached invoices to be transformed into bills, without ever leaving the platform.
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Analytics+ in Agentbox: Available now as a premium add-on, this innovation brings the power of Business Intelligence (BI) reporting from Console Cloud into Agentbox. With eight intuitive dashboards, agencies have instant visibility of sales performance, allowing them to track commissions, conversion rates, and deal velocity. They can also see geographical trends so they can readily spot hot suburbs and identify slow-moving stock. The agent productivity dashboard monitors deal pipelines and sets benchmarks.
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Custom Fields in Agentbox: Custom Fields are coming soon to Agentbox Premium. It allows agencies to capture the unique data points that matter to them – whether it’s internal notes, property quirks, buyer preferences, or vendor-specific information. Agencies can group fields into sections, apply permissions, and track every edit.
Want to know more? Unlock the on-demand recording to see how Fusion ’25 can transform your agency:
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