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Promoted by Managed App.
LJ Hooker Devonport has joined a contingent of next generation agencies around the country that are embracing best-in-class property management technology and establishing a strong base for growth.
Since launching just 18 months ago Michael Ziegler and his LJ Hooker Devonport team have achieved rapid business growth and established themselves as the go-to agency for sales and property management in Tasmania’s busiest port.
Strong residential sales coupled with acquisition of new managements through organic growth has been central to LJ Hooker Devonport’s success.
However, equally important to creating value in the business has been keeping costs under control and driving scale – leveraging the capabilities of a highly talented and passionate team that is augmented by smart tech.
“Our rent roll has experienced double-digit management growth month-on-month for the last 12 months,” Mr Ziegler said.
“It is critical to our success strategy to grow the bottom line as well as revenue. Without good technology in place, the business can become people heavy, making it challenging to produce desirable profits.”
Mr Ziegler said the business identified early on its development that using good software could automate and optimise results, whilst maintaining a high level of service.
“For our property management operation we use Managed App – which co-ordinates many of our daily workflows as well as automating and facilitating payments. Our agency no longer needs to worry about trust accounting and end-of-month headaches,” Mr Ziegler said.
Enabling good cost management wasn’t the only reason why Mr Ziegler chose Managed App to amplify growth for his business, however.
Coupling good technology with a compelling customer experience has allowed the LJ Hooker Devonport team to provide a much-needed point of difference in the busy port of Tasmania.
“Managed App has been a fantastic value-add for our property management business,” he said.
“An investment property is typically the largest asset in any of our client’s portfolios. Having a readily accessible tool that provides transparency and a means of communication and flexibility in payments has been such a great selling tool for our business.
“It’s also completely white labelled, so we really do sell it as our own capability that empowers all parts of the property management ecosystem: tenants, landlords, tradespeople, and us the property manager – the asset manager supporting the investor.”
Since launching its product to market, just two years ago, Managed App now works with hundreds of agencies around the country and has processed north of $350 million in rental market transactions to date.
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