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Propps has added a new chief operations officer and a new operations manager ahead of “imminent” plans for a national launch.
A statement from the start-up proptech company has revealed that the former CEO of Harcourts in Queensland, Jonathan King, will be taking on the role of chief operating officer.
Mr King also touts experience with Domain Group, commercialVIEW.com.au, REA Group, RE/MAX and the Australian Radio Network.
Matilda Salameh is also joining the business in an official capacity as the new operations manager. She has been affiliated with Propps in a contractual capacity since late 2020.
Propps has highlighted her previous work with Domain Group that saw her working across digital solutions and CRM management, and prior experience in business operations at a real estate agency.
With the digital offer management solution’s national launch to the broader market now imminent, Propps founder and CEO Daniel Bignold said the new appointments would “support the business in this exciting next phase”.
Mr King and Ms Salameh join Propps “at a pivotal time in the company’s growth trajectory”.
“Jonathan’s industry-leading experience and understanding of the digital landscape as well as the day-to-day operating environment for agents, and the challenges and pressures they face, will help ensure the solution we provide is delivered in the simplest, smoothest, cleanest way to integrate seamlessly with the way agents work,” the CEO said.
He also highlighted how “Matilda’s digital nous and extensive customer relations experience has already proven instrumental in the journey of the business to date”.
“As we prepare for the broader launch, we’ll continue to draw on her experience and enthusiasm,” he indicated.
From Mr King’s perspective, the current market conditions — including COVID-19 realities — have elevated Propps’ digital offer management system value.
“Propps makes the process simpler and more coherent. It directly addresses pain points for agents, while adding real value to vendors while helping to improve the customer experience for buyers. Buyers now have the opportunity to make an offer in a consistent way and agents benefit from improved buyer insights,” according to the COO.
“For vendors, no offer goes unchecked by the agent. For agents, their existing robust offer management processes are not disrupted. However, when they present offers to their vendors, Propps assists by allowing the vendor to easily compare apple with apples.”
Ms Salameh has expressed her enthusiasm to join the Propps team permanently “because of the impact the Propps innovation will have on the age-old process of transacting real estate”.
She said: “It is a unique offering that is going to plug a gap where there has been no streamlined approach. To be able to join the trajectory, see the vision and be along for the ride to watch it come to fruition is something I didn’t want to miss.”
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