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Real Flow Finance, the business behind Campaign Flow and Commission Flow, has revealed a brand-new funding facility.
The $25 million funding facility, made possible through Sydney-based Global Credit Investments (GCI), will effectively increase Real Flow’s lending capacity — upping its ability to help a wider range of clients, whether they are agents or vendors.
According to a statement, this means non-bank lender Real Flow Finance “has the ability to put into motion plans to further progress in the real estate finance market, all to assist home sellers, agents and the wider industry with smart cash-flow solutions”.
“The united goal of this partnership is to facilitate better real estate transactions in Australia, and both organisations are excited to offer a whole new level of support to the industry, both for property agents and home owners alike,” the parties to the agreement said.
Real Flow Finance has classed GCI as “one of the most reputable senior lenders in the country and exhibits a close professional alignment in values as Real Flow”, and acknowledges the business’ “strong track record of funding innovative non-bank lenders”.
Justin Steer is the founder and CEO of Real Flow Finance, and he said “by offering innovative payment options in a user-friendly way, we provide a smarter option that benefits agents and vendors so they can focus on achieving the best sale result, and less on finance”.
“As real estate professionals ourselves, we’ve seen the challenges around funding for marketing campaigns. That’s why we’re here — to make it easier with a tech-forward and streamlined experience,” the CEO continued.
From his perspective, the collaboration with GCI “extends our capacity to provide this on a larger scale while differentiating us further from other basic BNPL alternatives”.
GCI co-founder and managing director Gavin Solsky said it’s the business’ specialist lending to lenders capabilities that have enabled them to provide a flexible facility to fund Real Flow’s rapid growth.
He expressed the belief that the Real Flow Finance team “has a lot to offer the property industry, and we look forward to partnering with them as they further expand their core offering”.
The reveal of the $25 million funding facility comes after Real Flow’s formal, strategic partnership with ListSure was announced earlier this year.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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