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An overhaul of their marketing support systems is on the cards for Harcourts in the year ahead.
While looking back over the achievements of the last year, which included building out their in-house marketing group, Harcourts’ chief operating officer Lisa Pennell lifted the lid on the brand’s upcoming plans.
“2022 will see a significant enhancement to the Harcourts value offering to its agents and offices,” Ms Pennell revealed.
“Our tech stack will be revamped,” she noted, adding that it would complement their recently expanded marketing outfit.
“And we have now employed a crack in-country marketing team of experienced specialists who are based out of our Melbourne head office.”
Noting that the brand would carry on into the new year with its people-first approach, Ms Pennell said the company understood that to do the best job possible, their people had to be equipped with top-of-the-line tools.
“It’s true that our industry is a people business, and relationships will always underpin the success of any individual or group. But ensuring our agents are armed with the very best in technology and marketing to deliver the finest experience in real estate is equally critical to our strategy for continued growth in Australia,” she said.
Chief executive of Harcourts Australia, Adrian Knowles, noted that it had been a big year for the brand, with several leadership appointments and 24 new offices joining the fold.
He said 2022 would be guided by feedback from those new and existing members of the extended team.
“We live and breathe the brand values of Harcourts and when our network members talk, we listen,” Mr Knowles said.
“The year 2022 will be one where Harcourts goes above and beyond, with courage, and a good amount of fun and laughter along the way to bring our people the best service and experience possible.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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