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REA Group has expanded its Connect platform to offer tools and insights to leasing agents, not just those involved in sales.
First released to sales agents in April 2021, Connect aims to streamline the experience of prospecting for real estate professionals.
The product brings together tools and data from both realestate.com.au and digital platform Realtair, as well as tools to build professional presentations and digital signing capabilities.
With this latest expansion, Connect now includes millions of leased and “for lease” listings from which agents can seamlessly pull data to use in digital presentations for prospective clients.
Simon Hope, REA Group’s general manager residential, said the new capability would allow leasing agents to easily determine and maximise the rental yield of a property.
“Sales agents have experienced some great success prospecting with Connect, and we’re delighted to now expand this solution to include leasing agents,” Mr Hope said.
“We also expanded Connect late last year introducing a new Market Insights feature for selling agents. The inclusion this week of leased and ‘for lease’ listings into Market Insights enables agents to access up to date supply and demand metrics across the rental market.”
REA Group’s chief consumer product officer Val Brown added that this was just the latest in a series of tech platform advancements meant to streamline the process of leasing and renting for everyone involved.
“We’re looking forward to completing the upgrade of our rental application platform this year. 1form will be phased out, and we’re currently upgrading customers to our new offering, Rental Applications in Ignite. We’ve spent the last six months onboarding select customers and their feedback has helped shape the new product to become Australia’s number one rental application management platform,” Ms Brown said.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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