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A new homepage heralds in a new investment for REA’s residential property research platform.
The property marketing giant has revealed the refresh to property.com.au is “the first investment in the property website in a number of years”.
According to a statement revealing the new-look site, “the aim of the refresh is to build Australia’s leading property research destination, providing a full picture of every property in Australia”.
Offering users the capacity to search more than 15 million residential addresses across the country, REA’s new property pages are set to include a property overview with historic and current sales and rentals; lists of neighbouring or similar properties for sale, rent or that have recently sold; and the estimated property value and value per square metre.
With the new-look site backed by PropTrack, REA Group reported that property.com.au will complement realestate.com.au and will also be able to link to new listings on agency websites.
“The new marketplace is set to deliver opportunities for agents to further build their brand and connect with sellers,” according to REA Group.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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