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Hot on the heels of its first foray into the US market, Australian listed property technology company Openn has struck two further deals to bring its tech to major North American real estate groups.
The company has signed pilot agreements with the Canadian Real Estate Association (CREA) – a property industry body with a membership of over 150,000 agents – and Triangle MLS, the largest multiple listing service in North Carolina.
The CREA trial will see Openn’s offer management software Openn Offers integrated with Realtor.ca, one of Canada’s main online property listings portals, which logged over 1.9 billion property page views in 2021.
The integration will allow the platform’s agents to track real-time offers on their Realtor.ca listings, including multiple-offer scenarios.
Additionally, Openn will commence a pilot program with Triangle that will include testing and evaluating the Openn platform’s ability to address transparent offer management needs for the company’s 16,000 real estate agent members and consumers across North Carolina.
The partnerships were struck through the proptech’s wholly owned subsidiary, Openn North America Inc.
Michael Bourque, CREA’s chief executive officer, explained why he felt Openn’s tech had the potential to alleviate a growing challenge for Canadian agents.
“Multiple offer scenarios have become increasingly commonplace in today’s real estate environment,” he said. “Canadian property buyers and sellers seek greater confidence in the process, while Canadian REALTORS® seek tools to enable and more easily manage these situations. We’re very excited about the potential of this pilot to address both.”
Matt Fowler, president and board chair of Triangle, agreed that many industry professionals were looking for a solution for managing multiple offers in the digital age.
“Triangle MLS helped more than 47,000 buyers find a home last year. Every transaction involved a TMLS member delivering at least one offer to a seller. Managing those offers, especially when many come in at once, involves a myriad of details and can be difficult to sort out. Openn promises to bring a durable process to the management of those offers in a way that increases fairness and transparency,” he said.
Duncan Anderson, executive director of Openn and president of Openn North America, expressed his confidence that the company’s solutions would resonate in the region.
“Through six-plus years of development, execution, and innovation in the Australian market, we have proven that both the real estate professional and consumer benefit greatly from enhanced transparency,” he said.
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