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Technology may still be reliant on percentages and probabilities, but these executives are taking much of the luck out of lead generation strategies.
Speaking on a recent episode of the REB Business Empowerment Showcase, Upside Realty’s chief executive Adam Rigby and director of sales James Kirkland highlighted the advantages of their NurtureCloud technology and its ability to remove stress from the lead generation process for agents.
As Mr Kirkland began: “An agent [who] is working, talking to many different vendors at one time, they’re probably working with their hot leads that have indicated they are going to come to market.”
While most agents are good at juggling these potential clients, beyond that, there’s stress in knowing “that you cannot call all of the people — the rest of the people in the lower part of the database”.
And this is where the NurtureCloud technology can really come into its own.
The director of sales highlighted that traditionally, an agent isn’t always clued in if someone in their database’s circumstances change: “For example, a person in their database needs a larger house because they’ve found out they’ve got another child on the way. Now, they’re not going to pick up the phone and tell the agent.”
In days gone by, it would be a gamble, with agents simply be left to hope “that you happen to in that call cycle to call them at the right time”.
Now, with NurtureCloud, the technology will pick up on when a potential client may start looking at properties that have sold in their suburb through an EDM or start clicking on the agent’s profile, Mr Kirkland revealed, while ad retargeting can also provide some insight.
What results is “the fastest path to finding those sellers”, in Mr Kirkland’s opinion.
“Agent calls, would [you] believe it, their circumstances have changed and there’s a need for an agent quite urgently.
“It’s not bulletproof by no means, but it’s, we’re working off percentages and vastly different percentages that it’s producing an outcome which is exceptional.”
As well as providing a less luck-based system, the pair have also highlighted the flexibility it provides to all agents who are operating with the system.
With daily call lists prepared by NurtureCloud, Mr Rigby explained that all they have to do is open the app and they see the hot leads for the day, “rank ordered by likelihood to convert”.
“It’s a pretty easy system for the agents, they love it,” the CEO remarked.
“This is where they can do it on the fly, kids drop off, waiting to pick them up. They can make a quick call. It’s right there in their phone.”
Listen to the full conversation with Adam Rigby and James Kirkland here.
REB has previously reported on Upside’s latest innovation: Upside Performance.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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