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The digital offer management platform will be a new feature of LJ Hooker offices around the country.
All of the network’s agents, as well as those operating under its Atlas brand, will have access to the system, which has seen recent take-up by brands such as Raine & Horne, First National, Elders and Agents’Agency.
Christine Mikhael, the brand’s newly named chief executive, said the company was constantly assessing the emerging proptech offerings and identified Propps’ platform as a necessary addition to their tech suite following a rigorous search for an offer management system.
“There are over 700 proptech companies in Australia constantly prospecting agencies. This can be distracting, taking dollar productive time away from principals and agents,” Ms Mikhael said, noting that the brand was judicious in its investment in emerging technologies.
“We focus on assessing what our offices need to operate efficiently and effectively, what will provide a competitive advantage in the market and what creates a better customer experience.”
Propps, she said, had clearly passed the test.
“Propps streamlines the process of making an offer for buyers, and enables the LJ Hooker network to provide a superior, consistent customer experience for buyers and vendors.
“Our agents can focus their time on building relationships because their admin tasks are drastically reduced, and they have the comfort of knowing the buying and selling experience for their customers is simple, streamlined and secure,” Ms Mikhael said.
Propps CEO and founder Daniel Bignold called the new alliance “one of the most important milestones of our rapid growth” and spoke to the level of exposure the deal would bring to the company.
“Everyone knows the LJ Hooker brand, and, through partnerships like this, we’re accelerating our expansion to help provide value in the industry.
“To count a high-profile, instantly recognisable and top-quality network like LJ Hooker as a partner is a huge win for Propps as we continue the rollout of our simple and smart digital tools,” he said.
He noted that to date, over $10 billion in buyer offers had been made through the Propps platform.
The partnership comes on the heels of the firm nabbing a major player in the property sphere for a non-executive role on its board: former CoreLogic CEO Graham Mirabito, who also serves as a board member of Harcourts International, Archistar and Lendi group, added his heft to the growing company at the end of June.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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