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The data and analytics institution has revealed its plan to acquire a boutique Victorian proptech firm.
CoreLogic has entered into a binding agreement to acquire Plezzel as part of its plans for expansion across real estate technology solutions.
Plezzel provides digital advertising and marketing support to the real estate industry, as well as an inquiry-response platform.
According to a statement, the agreement to acquire Plezzel is subject to a number of conditions, including regulatory approval. Subject to the timing of said approval, CoreLogic stated that completion is expected to occur in early 2023.
CoreLogic International chief executive Lisa Claes said the group sees Plezzel as “a leader in the property industry’s evolving digital market, offering agents autonomy and full control over their own branding, marketing, and communications”.
She added that Plezzel “complemented CoreLogic’s existing suite of real estate software solutions”.
“The proposed acquisition of Plezzel, once complete, is expected to bolster CoreLogic’s considerable investment designed to support the real estate industry through the use of data and sophisticated technology solutions.”
According to the CEO: “Our focus is unequivocally on the future and sourcing the best opportunities that will foster success and enable our real estate partners to engage, advertise and convert leads.”
Plezzel was founded back in 2011 by Geelong-based husband and wife Greg and Cecille McCutcheon.
CoreLogic has highlighted how the Plezzel platform provides digital automation and lead generation across the buyer and seller experience, providing “customised communication and digital marketing products to help agents grow, build their brands and drive more listings”.
Mrs McCutcheon called the binding agreement “an exciting development for Plezzel”.
“Following completion, we look forward to working with CoreLogic to develop innovative digital products to meet the needs of agents in our industry,” she commented.
Mr McCutcheon added: “With significant industry experience, our team is excited to help real estate agents generate more listings and appraisals, and sell property more effectively.”
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
