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CampaignAgent said the significant milestone is testament to their belief that people want an “agile” way to finance the upfront costs of real estate marketing.
The proptech, which allows vendors to choose from pay now or pay later options, was founded in 2016 by Shaun Moriarty and Seth Watts. It was borne out of the idea that many people preparing to launch their homes onto the market would be more willing to shell out for what’s needed to market their properties if they could pay for it out of the proceeds.
Now, the firm reports that over $1 billion in vendor-paid advertising has been facilitated through the platform, which is primarily used by agents to offer a range of financing options to their clients, freeing them from the constraints of traditional financing methods.
Mr Moriarty, who serves as chief executive officer, commented on what reaching the $1 billion mark meant to the company.
“CampaignAgent’s vision is to bring financial freedom to people and businesses,” said Mr Moriarty. “We’re proud to have reached this landmark, and we’re excited about the future. We’re confident that our innovative solutions and commitment to delivering the best possible experience will continue to drive our success,” he said.
He added that such a significant number provided a level of validation for their mission.
“Our focus on delivering a seamless, effective, and efficient solution for real estate agents has been the driving force behind our success. Our team works at the nexus of real estate, technology, marketing, strategy and finance to help agents and their clients achieve their goals.”
Seth Watts, who serves as chief revenue officer, agreed that reaching $1 billion had borne out their vision for the product.
“We believe that resources shouldn’t stand in the way of maximising property or potential. That’s why we’re committed to creating smarter ways to bring all the parties involved in the real estate cycle the capital they need to seize life’s big opportunities.”
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