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A network’s tech summit has launched to great success, with the aim of introducing its people to the latest tools available to the industry.
The inaugural Barry Plant Tech Summit was brought to life in just four weeks, the network reported, off the back of the group’s Leadership Conference that took place in Malaysia.
With 180 attendees from across Victoria and South Australia, Barry Plant chief technology officer Darren McCoy shared that the event “provided insights and hands-on tips into how to operate in a world where fast-moving technologies, especially AI, are emerging on a daily basis”.
With presentations, panels and a speed-dating type Q&A all on the cards, he called it “loads of fun”.
Providing exposure to agents, property managers and business owners on products encompassing social media, sales and property management, the spotlight was also put on artificial intelligence and machine learning, while also exploring big data and the use of Google.
Customer relationships, CMA tools, AVMs, future robotics, intelligent prospecting and the best way to employ offshore associates were also topics ticked off.
The day “aimed to empower team members to stay ahead of the game and leverage cutting-edge tools and strategies”, Barry Plant reported.
In attendance was Domain sales director Ray van Veenendaal, who guest presented on the Domain digital stack and company vision.
According to him: “Tech should be there to assist agents in providing trust and confidence to clients, enhancing efficiency and professionalism in transacting property.”
He wasn’t the only industry attendee to heap praise on the event, with Realtiar CEO Peter Matthews describing the summit as “inspirational”.
“(Barry Plant CEO) Lisa and (CTO) Darren have set the path for the BP team to follow – a clear leadership statement on technology execution to enhance the customer relationship,” the CEO said.
“It was a great conference, as the room seemed full of people keen to embrace tech in the right way.”
With the first event now done and dusted, Barry Plant has reported that the initial success will now “pave the way for future tech events”.
For Mr McCoy: “The event was the first of many of its kind, and after its success, we will be creating bigger and better summits going forward.”
“We believe in our tech and our people, and we want to make a statement as to best use of the many wonderful tools available in the real estate industry,” he concluded.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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