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MOU unites industry advocates

By Juliet Helmke
15 September 2023 | 6 minute read
hayden groves sadhana smiles reb nehagf

The Real Estate Institute of Australia (REIA) and Real Estate Industry Partners (REIP) have struck a deal to work together for the betterment of the industry.

The two associations officially inked a memorandum of understanding on 7 September 2023, recognising that their powers together could further bolster their aligned initiatives.

REIA president Hayden Groves described the partnership as an exciting endeavour that is “poised to promote and work towards creating a better community for agents and consumers alike”.

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He noted that the organisations have always maintained similar aims.

“Both REIA and REIP are committed to working collaboratively to deliver a united and successful Australian real estate industry and bring together disparate real estate stakeholders.

“We are committed to this MOU to seek aligned opportunities for the benefit of Australia’s real estate practitioners and the communities they serve including, but not limited to, policy development, learning and training, operational tools, proptech, data collection, research and excellence programs,” Mr Groves said.

REIP brings a particular strength in tech to the alliance, with the organisation gearing up to deliver its proptech tool, REIP Nexus, to the market.

REIP CEO Sadhana Smiles noted that her organisation, which is composed of industry leaders, is “excited about this relationship”.

“It is through the collaboration of leadership organisations like ours that we bring a stronger voice to the table,” she said, stressing that the collective has long championed the practice of working together on shared aims.

“REIP has very clear pillars around collaboration, industry relevance, fiscal and agent wellbeing, and that we lead for everyone. This is why this relationship with REIA makes absolute sense,” she stated.

Remarking on the momentous nature of the MOU, she noted: “It is the first time two leadership organisations like ours have come together with aligned goals. I know that together we will be able to set new industry standards that will have a positive impact on our sector and the communities we serve.”

Mr Groves agreed, adding: “We see this MOU as a step forward to greater industry cohesion and unity in the Australian real estate industry where working together gives rise to more effective outcomes.”

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ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

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