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The proptech is sporting a fresh new look to support the company’s all-in-one integration of its sales and property management technology.
Off the back of some major acquisitions in 2023, and a new approach to delivering those offerings alongside its flagship products, the proptech decided that a rebrand was in order.
Earlier in 2023, Reapit acquired Inspect Real Estate and Move Me In, which helped to double its year-on-year growth to support over 7,000 agencies across Australia and New Zealand – or what it estimates to be approximately 60 per cent of the market.
Those tech offerings, alongside Agentbox and Console Cloud, are now presented in a one-stop shop platform for agents, property managers and real estate professionals.
The new look, which foregrounds bold yellow, red and blue against a softer pink backdrop, pays homage to the brands that have been united in the overhaul, while forging a new identity that calls to the physical nature of real estate with geometric shapes and simple block-like forms.
“The new brand reflects not only a fresh look for Reapit, but it is also intentionally designed to respect the past brands that agents have come to know and love over the past 25 years,” explained Mark Armstrong, the firm’s global CEO.
After a period of record growth for the proptech, the firm felt it was time to reassert its presence with a new identity to suggest this shift.
“We’re extremely proud to unveil our new brand to the global market. We’ve grown considerably over the last few years, and we wanted to reflect this growth externally with branding that signifies the journey Reapit has been on. Reapit’s new branding reinforces our mission, and we’re looking forward to seeing where it takes us,” Mr Armstrong added.
Beyond the unified look, the proptech reported that the improved integrations between offerings would better serve clients, improving prospecting efforts, increasing productivity and growing passive income.
According to the firm’s global chief product officer, Matt McGown, the new look and unified platform also represents the cohesive approach that they’re taking to product development and improvement.
“Reapit’s new integrated solution is built with a simple philosophy: never miss a sale from your rent roll and never miss a new management from your sales team,” he said, noting that their customers report that as much as 70 per cent of managements and listings come from their own database.
The company is confident that customers will be impressed with the overhaul of their offerings.
"Reapit’s fully integrated product suite is a market-first; a long-awaited step into an all-in-one solution, joining leasing, property management, residential connection services and sales together,” Mr McGown added.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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