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Military-grade security software and integrated socials are just some of the new features of Stockdale & Leggo’s new online look.
Stockdale & Leggo has revamped their website with the aim of streamlining user experience and optimising sales.
“We really wanted to leverage all of the latest technological developments in proptech with the new website to make it as efficient and effective as possible,” said Stockdale & Leggo’s CEO, Charlotte Pascoe.
“The new website’s features will be a huge help in boosting functionality and customer satisfaction,” she predicted.
According to the group, the new website was created in close collaboration with a specialised real estate website developer, in order to leverage the very latest in real estate technology.
With multiple audiences to juggle – from sellers, to buyers, to agents and potential franchisees – the website redesign incorporated a diverse range of new features.
For potential buyers, Stockdale & Leggo linked up with REA Group to accurately capture reviews and leads from realestate.com.au and direct clients to the relevant Stockdale & Leggo office.
Aspiring buyers and vendors will also benefit from updated content pages, automated communications and an upgraded home page.
Ms Pascoe explained that the new website “was designed with the intension of improving our services to ensure customer satisfaction”.
“It allows us to provide speedy responses to customer inquiries, communicate directly with several different audiences and focus on the customer’s needs all while providing an added level of security,” she stated.
Importantly, Stockdale & Leggo’s new website has employed high-level security measures to protect users’ private data. According to the company, clients’ personal details – such as email addresses and phone numbers – now passes through “military-grade security software rather than the website itself” to minimise the risk of data breaches.
But it isn’t just customers that the new website aims to attract – agents and franchisees are also positioned to reap the benefits.
Stockdale & Leggo reported that individual franchisee offices can now create location-specific content to better appeal to sales leads in their geographic area, all while maintaining “a cohesive look and feel that is consistent throughout the agency’s network”.
The agency’s social media accounts and data feeds will also be integrated into the site, to keep customers up-to-date with its latest wins.
The website is not the only element of Stockdale & Leggo that has been given a makeover recently, with October seeing the Victorian network move into a brand-new head office in Mount Waverly.
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