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Antony Catalano’s View Media Group (VMG) has revealed The Property Agency (TPA) will be joining its roster of services.
Having been in operation for 20 years, TPA boasts 35 staff out of Sydney in Brisbane, specialising in creative services for the property sector.
Catalano, the executive chairman of VMG, said they are “thrilled to welcome founder Bob St. Julian, managing partner Carl Mogridge and the entire team at TPA to the VMG family. I’ve been working with the team for many years and could not speak more highly of them as operators and the quality of the work they produce”.
He said the acquisition completes VMG’s full service communications offering for developers and project marketers, “adding creative services through TPA to the market-leading strategy, planning and performance media buying services offered by Today Media (formerly The Today Business)”.
Catalano said it would “make things easier for clients with a single brief covering both creative and media, which will drive better alignment of the response to clients and ease of execution in the market”.
St. Julian said “aligning with VMG takes us into the future”.
“VMG will connect our brilliant ideas, stories and experiences to property buyers like never before,” he commented.
“It ensures The Property Agency remains at the forefront of property marketing, supporting our clients to create Australia’s most famous places to live, work and play.”
According to VMG’s statement revealing the acquisition, adding TPA to the VMG Developer offering “completes VMG’s plan to deliver a full end-to-end offering for off-the plan developments”.
That includes creative services via TPA, media services via Today Media, stock and channel management through Development ID, display suite solutions through Showcase and the dedicated Apartments & Developments platform for off-the-plan buyers and sellers, which was recently boosted through a cross-pollination of listings onto the Buy section of View.
As for VMG’s growth plan, Catalano said the company would continue to “acquire businesses that will assist us in delivering real value for clients through the property ecosystem we are building”.
“VMG is moving beyond the traditional listings model and becoming a true property marketplace that enables consumers and businesses to transact along the full property journey for life,” he remarked.
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