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Non-bank lender Real Flow has struck a deal with MRI to integrate lending capabilities into the proptech’s client relationship management software, Vault.
Real Flow’s Equity Flow product allows vendors to access the equity in the property that they’ve just sold, before settlement. They can then deploy the funds to assist in the many tasks associated with moving house, such as to secure the next purchase, begin renovations, or pay for moving costs.
In announcing the partnership, Real Flow stressed how adding this capability to a CRM will give agents a leg-up, allowing them to offer clients easy access to their funds, distinguishing themselves with an additional service.
For sellers, the firm has emphasised how easy access to funds will help speed up the transition between homes and make timely investment decisions by not being held back by cash flow.
Together, MRI and Real Flow assert that their partnership will enhance the efficiency and effectiveness of the real estate market, streamlining finance access at a pivotal time for sellers and enhancing agents’ service offering.
According to Justin Steer, CEO of Real Flow, the firm’s latest deal underscores its “collective commitment to empowering real estate professionals”.
“By integrating our equity release products with MRI Vault CRM, we are enhancing our ability to provide innovative financial solutions that drive success for our clients and the industry as a whole.”
Dr Sarah Bell, director of strategic partnerships at MRI Software, agreed that the partnership facilitated the firm’s “open and connected philosophy” to help real estate professionals to differentiate in a competitive market.
“This integration represents a point of difference for our clients to provide a higher value service to property sellers and investors,” she said.
This latest deal comes just a week after Real Flow announced a partnership with Homely to integrate a suite of specialised services to the listings platform, including Commission Flow, Campaign Flow and Equity Flow services.
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