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Property owners can now access a new visualisation feature on realestate.com.au.
The AI-generated styling tool, powered by Roomvo, enables users to digitally renovate images of their property.
While this feature is currently limited to current property owners, REA Group dropped hints that there may be “a future where this technology has the potential to unlock how Australians connect with their next home, not just their current home”.
Jonathan Swift, executive general manager of consumer product at REA Group, noted that expanding the scope of tools on offer drives deeper engagement.
“Personalisation underpins the realestate.com.au consumer experience,” said Swift.
“Our AI-generated personalised homepage delivers 7.5 million individual recommendations via hundreds of different layout combinations every day. We know these tailored experiences drive deeper engagement, delivering value to our customers,” he said.
Currently, home owners can choose from 11 preset styles – such as modern, rustic or coastal – or alternatively apply their own changes to walls, floors and benchtops by selecting from different paint colours and surface types.
Since the feature launched one month ago, 500,000 property images have been restyled on the site.
“We have leveraged AI and machine learning models for over a decade at realestate.com.au and more recently our focus has been on experimenting with generative-AI to drive our consumer strategy forward,” said Swift.
“The way consumers search for property on realestate.com.au in five years from now will look very different to today’s experience.”
For Pawel Rajszel, CEO of Roomvo, the partnership with realestate.com.au was an exciting opportunity to democratise interior design.
“We want to make home designing accessible to all, empowering home owners to realise their dream spaces,” said Rajszel.
“Working with home décor manufacturers and retailers across the globe, we’re now excited to bring Roomvo to the Australian real estate market.”
“We know Australians love property and Roomvo enables home owners to bring their vision to life,” he said.
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