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The property listings portal has shared its “strong” financial year results with investors while acknowledging a challenging market.
Releasing its end of financial year results for the 2024 financial year, Homely has flagged 24 per cent membership revenue growth over the past 12 months as a headline figure.
Highlights from its presentation to investors also included 43 per cent growth in monthly membership revenue by June 2024, a 12 per cent increase in vendor paid advertising (VPA) over the past six months, and 135 million total site and app visits since launch.
According to the platform, it’s been a stellar first half of 2024 for the group.
Lauding the success of its Homely Plus Uplift Program, it also touted its striking of a major partnership with Gumtree Group as playing a “crucial” role in its continued success.
Gumtree Group, a classified platform, has more than 5 million unique monthly visitors, with Homely expecting the collaboration will “significantly increase the visibility of property listings on Homely and provide agents with greater audience reach”.
According to Jason Spencer, co-founder and co-CEO of Homely Group, it’s “a game changer for our platform and will deliver tremendous value to our agents and users”.
That partnership is in addition to the renewal of partnerships with the likes of PEXA Value Australia, Inspect Real Estate (IRE), and HouGarden.
Spencer said they are “excited about the progress made in the first half of the 2024 calendar year”, with Homely also citing the expansion of their customer base across the year-to-date.
Hundreds of new Homely Plus Uplift customers and new agencies were reported as listing properties on the platform over the same period.
Just last month, it was revealed that Homely had struck up a strategic partnership with Real Flow.
The platform is also leveraging user data in new ways, unveiling its first suburb affordability report pulled together from data mined in street reviews and local discussion forums.
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