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It’s being described as a transformation of the group’s martech capabilities.
The eight new tools, packaged under the name Acceler8, have been developed in partnership with forces like Canva, Realhub, Properti and HubSpot to change the way LJ Hooker offices market the properties under their purview.
Stephan Gervois, the brand’s general manager of marketing, described it as a complete reset of their tools, with the relaunch of its marketing suite going far beyond a “new lick of paint”.
He explained that in approaching the development of the new features, the firm assessed the current methods being used to publicise listings and sought to simplify processes.
“Our offices were creating over 170,000 unique social media assets, so we’ve now introduced a Canva enterprise solution. This streamlined design platform provides a one-stop shop with expertly designed branded templates for all our offices. It also integrates seamlessly with our new Social Hub on Properti, which features automated scheduling, and listing automation from CRM data,” he said.
Acceler8 was officially launched at LJ Hooker Group’s Pinnacle 2024 conference in Auckland, where it debuted eight integrated platforms that include:
- Brand hub powered by online graphic design platform Canva.
- Social media marketing hub powered by Properti.
- Print hub powered by Realhub.
- Digital hub powered by HubSpot.
- Google My Reviews hub powered by Digital Mass.
- Merch shop powered by POD.
- Content hub offering brand content and design support.
- Automation Hub assisting with lead management and listing proposal automation.
The head of the group’s Australian network, Chris Keating, said that the new tool centre was significant for the way it would help deliver consistency throughout LJ Hooker’s associated businesses.
“Instead of every office doing their own thing, everyone will be able to communicate the same message across the board,” he said.
Eddie Toubia, marketing and PR manager for LJ Hooker Belmont, agreed.
“The wonderful thing is that it puts every office on the same page – whether it is a small country office or a big city corporate agency, everyone will be on the same playing field enabling us as a brand to deliver the same sharp, consistent message,” he said.
Toubia stressed what a game changer this platform is proving to be for the network’s professionals.
“Agents and property managers are time-poor and often don’t stay up-to-date with the technology, so to have a system in place where head office is creating effective deliverables with a user-friendly scheduling system is a win-win situation for everyone.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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