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The 3D visualisation platform is designed to bring under-construction projects to life.
REA Group has acquired a minority stake in IMMERSIV, a Brisbane-based firm founded in 2020, to help market off-the-plan sales.
Providing real-time, 3D visualisation representations of new homes, new apartments, land estates, display villages and commercial properties, the tool enables users to “immerse” themselves in a project, coming as close as possible to a typical property inspection.
In a statement on the investment, REA said its interest in IMMERSIV aligned with the company’s commitment to “providing its customers with the best digital tools and services”. IMMERSIV is able to be added to listings on REA Group’s sites realestate.com.au realcommercial.com.au.
Speaking of the importance of supporting those involved with bringing new housing supply to the market, REA Group’s chief customer officer, Kul Singh, said that “3D visualisation of projects and high-fidelity renders have the potential to revolutionise the way developers and agents market and sell properties”.
“Around a third of all buyers buy off-the-plan and a tool like IMMERSIV can help developers showcase their product in a more dynamic way,” Singh said.
He also expressed his expectation that the platform would “continue to become an even more powerful tool over time”.
IMMERSIV co-founder and CEO, Christian Schwerdtfeger, said the company was “thrilled to align with REA Group”.
“This partnership marks a transformative step for IMMERSIV and it allows us to continue improving how buyers engage with off-the-plan properties,” he added.
Noting that the platform is the product of “years of research and development,” he expressed his confidence that with REA’s backing, the partnership would “set a new standard for interactive property experiences”.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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