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One of the most valuable assets of a real estate agency is its data – but only if business leaders and personnel know how to use it.
On this episode of PropTech Pulse, REB’s Juliet Helmke speaks with Josh Symons, head of real estate solutions at CoreLogic, which took out the coveted award for AI Innovator in the category of Real Estate at the inaugural edition of the Australian AI Awards.
Josh explains the value that real estate agencies are often sitting on in the form of their deep trove of data, and how AI tools can help to mine its potential to deliver better results for agencies and their staff.
The duo delve into common perceptions around AI, and talk about how, contrary to popular belief, it doesn’t dehumanise the process of doing business, but can actually act as a tool to make key relationships stronger.
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