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Recent findings from proptech provider Reapit showed that Australian agencies are increasingly leveraging AI and automation to put the focus back on face-to-face communication.
Reapit’s State of the Australian Real Estate Market Report revealed that 49.1 per cent of agencies use AI technologies to automate everyday communications, such as responding to client enquiries.
The report surveyed 147 agencies nationwide to analyse the current AI behaviour in real estate and identify ways for agencies to improve their operational efficiency and strengthen client relationships.
The survey revealed that AI-driven engagement platforms have been increasingly used by agencies to track interactions, schedule viewings for properties, and send follow-up emails to clients.
“Whether it’s wishing clients a happy birthday, checking in after a viewing, or sharing market insights tailored just for them, engagement platforms make it easy to turn casual interest into lasting loyalty,” Reapit said.
Across the survey responses, 48.1 per cent of agencies said AI technologies are valuable for automating marketing tasks, such as writing property descriptions and promoting listings.
According to Reapit, AI technologies are not simply about optimising operational efficiency but also about automating admin tasks and freeing agents’ time to connect with clients.
The survey also showed that 39.6 per cent of agencies are using automation to enhance the customer service process and provide faster and more personalised communication for client enquiries.
By using AI, agencies said they were able to meet clients’ expectations, deliver quicker responses, and offer tailored services, while agents had more time to meet face-to-face.
Reapit noted that AI technologies are also helping agencies to generate leads and implement business strategies, with 34.9 per cent of those surveyed using AI to analyse their agency performance and client needs.
The proptech company recommended agencies integrate their customer relationship management (CRM) systems with their marketing tools to receive the most relevant and actionable business insights.
“Integrating CRM with marketing platforms means every ad, email and update is based on real client data, making communication feel less like guesswork and more like a tailored experience,” Reapit said.
With 30 per cent of surveyed agents focusing on improving prospecting efforts with AI, Reapit said that leveraging AI-enhanced technologies can enable agencies to better interact with clients.
“Agencies that stand out will be those that use digital tools to create meaningful human connections.”
“At the end of the day, real estate isn’t just about selling properties – it’s about building relationships,” Reapit said.
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